PRESS RELEASE: Azuki Manga Service Has a New Name: Omoi
The digital manga publisher and platform is relaunching today as “Omoi”
SAN FRANCISCO, CA—For more than four years, digital manga platform and publisher Azuki, from KiraKira Media Inc., has been offering manga fans easy access to officially licensed English-translated manga through their apps on iOS, Android, and the web, with a fan-favorite subscription model and hundreds of series. Today, Azuki is changing their name to Omoi. The catalog, user experience, payment model, and price are the same as always, albeit with a new name.
Omoi means “thought” or “feeling” in Japanese, and represents the thoughtfulness and care that the small, hard-working team at Omoi has put into both their manga releases and their app experience over the past four years. The new name comes with a new domain, logo, color scheme, and brand identity, which are rolling out across Omoi’s apps and marketing channels this week. The website will be available at omoi.com, and the Android and iOS apps will be available in their respective app stores under the name Omoi: Manga Reader.
“The name represents a new phase for us, as we greatly expand our catalog in 2026,” says Co-Founder and Licensing/Marketing Director Evan Minto. “It also reduces the brand confusion around our old name, which was in use by multiple companies in other industries.”
Currently Omoi is serializing new chapters of My Dear Detective: Mitsuko’s Case Files, Natsume & Natsume, and You’re So Sloppy, Hotta-sensei, in addition to the hundreds of series available in their apps. The company also releases print editions of their titles including Hikaru in the Light, Mecha-Ude: Mechanical Arms, and the upcoming Crescent Moon Marching and Our Aimless Nights, through partnerships with Scholastic’s Graphix and Penguin Random House’s Ink Pop. ”We’ve got more planned very soon,” says Minto. ”Stay tuned for new licensing announcements!”
About Omoi and KiraKira Media Inc.
Omoi is a digital comics publisher and subscription app run by a small team of manga fans and tech experts at KiraKira Media Inc. in San Francisco, CA.
Omoi is available on the web at omoi.com and in the iOS App Store and Google Play Store. The app features over 550 manga series, with new chapters updated daily. Manga fans can start reading for free with advertisements today, or upgrade to Premium to unlock thousands of chapters for $4.99 a month. A 14-day free trial and discounted annual plan are also available, and additional volumes and chapters outside the subscription are available for purchase. Most titles are available worldwide (except Japan). Stay up to date on the latest announcements by following Omoi at instagram.com/readomoi, bsky.app/profile/omoi.com, and x.com/ReadOmoi